Cel zrealizowany w 100%

Kolejne zajęcia z wykorzystaniem gry decyzyjnej "Advanced strategic marketing –bikes” prowadzonej online dla uczestników Programu MBA GFKM dla grupy IGG-14 już za nami. Pięć zespołów

zarządzając wirtualnymi firmami poszukiwały najefektywniejszej strategii, która pozwoliłaby w okresie dwóch lat wprowadzić nowe innowacyjne produkty i uzyskać zwrot z poczynionej inwestycji. Uczestnicy mieli okazję ocenić w praktyce swoje umiejętności w zakresie zarządzania innowacjami technologicznymi oraz wykorzystaniem w promocji nowoczesnych narzędzi marketingu internetowego. Gratuluję wszystkim zespołom zrealizowania celu.

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