Nauka przez praktykę

Jaką wybrać strategię, aby osiągnąć wyznaczony cel? Dlaczego nie każda wdrożona strategii dała oczekiwane efekty? To pytania, na które poszukiwali odpowiedzi uczestnicy zarządzając firmą w grze decyzyjnej „Advanced Strategic Marketing – bikes” którą realizowałam w ramach Programu MBA-GFKM w Płocku. Choć nie wszyscy zrealizowali wyznaczony cel w 100%, to najważniejsze, że uświadomili sobie „Dlaczego?”

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